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This project really requires two threads of research: market and business research and logo design. Logo design, including best practices, trends, and graphic design principles is information that can readily be found on the internet. The market research, in the real world,would be most easily found in databases like Barrons, Reference USA, Business Source Premier, which our high school library does not subscribe to. In college, you will have access to these excellent sources.
PBS: The Art of Logo Design
When searching your industry keep in mind your search terms and the various ways of describing that industry. For example, babysitting services would also fall under childcare. Cell phones could be searched under mobile phones, iphone, cellular phones, mobile phones, etc.
Do yourself a favor and get a county library card. Their databases can be found at slcl.org under research and then click on small business resources. https://www.slcl.org/content/small-business-resources
Under Analyze Competitors look at Mergent Intellect and under Determine Potential look at First Research.
Canva: Overview of fonts
"This guide is designed to offer a comprehensive overview of fonts: their different categories, how to choose them, how to use them, and even where to find free font downloads."
More examples of fonts
An encyclopedia of font types
Really Good Logos Explained by
Publication Date: 2008-05-01
Some of the top creative minds in the business critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. Their comments provides a rare and insightful glimpse into the inner workings of excellent design, and offer an understanding useful to anyone in the creative fields.
Publication Date: 2015-02-10
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes - ranging from those of small, design-led businesses to global brands - in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
Logo Design Love by
Publication Date: 2014-08-20
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Graphic Design by
Publication Date: 2015-07-14
Our bestselling introduction to graphic design is now available in a revised and updated edition. InGraphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type,Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.